Strategi

Strategy

#1 Selling Perspective for Revenue Driven Firms: Across All Industries, Revenue is King
I listen to talk radio, particularly sports talk. One of the hottest topics, if not the hottest is whether the San Francisco Giants should bring back Barry Bonds. For the two people on the planet that don’t know, he will be a free agent once the World Series is over. One morning last week, the host was emphasizing the impact that Bonds has on revenue by his presence in a Giants uniform. This particular discussion wasn’t the usual swirl of banter over making the best decision to produce a winner, his diminishing skills, the negativity that surrounds the alleged steroid issue, or the importance of him breaking the home run record in a Giants uniform. More specifically the discussion was about his influence on the numbers. Keep him or lose him, how does it affect company revenue?
by Chuck Mache

7 Steps to Closure
Most organizations have a random closure culture, meaning that interactions sometimes close and sometimes do not. When closure doesn’t occur, them vs. us conflicts result, especially in passionate, fast growing organizations.
by Dr Arky Ciancutti

8 Things You Can Do To Create A Visionary Enterprise
What we can do as we look ahead to creating prosperity in 2003 and beyond?
by Jamie Walters

Aligning Departments with your Strategy
Over the years, several companies have asked me how I would go about getting departments of their organizations to support the vision we created in the strategic planning process. To begin with, it’s important to recognize that this is a good idea: any department in your organization can either support your strategy by being aligned with it, or block your strategy by pushing against it. To see how, let’s take a look at how several different departments might affect strategy.
by Robert Bradford

Asian Branding
Find out more about the ‘mastermind’ behind the ‘Singapore Girl’
by Nick Wreden

Building Support for the Strategic Plan: Aligning Employees with Strategy
One of the most common difficulties companies face in strategic planning is turning their vision into a reality. To transform your organization into the one you envision takes more than great strategy and implementation, you also need to make the strategy an integral part of the very fiber of your organization
by Robert Bradford

Chili and Your Intuition: 8 ingredients for making better strategic decisions
As a business owner or manager, what you ultimately rely on most when deciding your company’s future, is your intuition. The challenge with so many stakeholders relying on you to make the ‘right’ decision, is ensuring that your instincts are reliable. Effective leaders hone their intuition the way a chef cooks a pot of chili. Like chili, intuition needs to include the right ingredients and then be allowed to simmer a while.
by Jeff Mowatt

Competitive Intelligence: How To Track Your Competitors & Uncover Their Not So Hidden Secrets
In business, you always need to know what your competitors are doing. To survive you must perform competitive intelligence activities and monitor the broader market for new developments that could affect your company, your products and brands, suppliers, and distributors.
by Srikanth Chari

Designing Your Future
Strategy creation provides a key to unlock future potential. In today’s frantic business environment, strategy creation is often pushed off into the future. Business leaders would all agree on the high value of strategic planning. The planning problem we face, other than finding the time to do it, is that strategic planning — today’s 20th century model — is really just a form of financial planning with objectives and behavior focused on financial goals.
by Daniel Burrus

Developing An Authentic Planning Process
Most organisations follow a planning process that lacks both strategic purpose and authenticity. Instead of focusing on a single future, organisations need to recognise the existence of multiple futures and engage the whole workforce in strategic conversations.
by Dan Elash

Eye of the Beholder
Do you see what your customers see? If not, you’re just guessing what will satisfy them
by Mary Jo Bitner

Go For It: Let The Year of The Rooster Wake You Up
Wake up to the business potential around you. Let the Year of the Rooster be the year you go for it!
by Laurel Delaney

Going Global (Branding)
A global brand building communications program – consistent across media, channels and borders – is nothing less than the holy grail of technology marketing. Yet the degree of difficulty in building and implementing a global campaign is extreme. Find out what is required to succeed
by Tom Simons

Going Global – Study Your Markets, Develop a Strategic Plan
Go global before a foreign competitor steals or marginalizes your business. Not only will you expand your market, but you will access a diverse revenue stream which is more stable since you will no longer be as vulnerable to periodic downturns in any one economy.
by Gretchen Glasscock

How to Put Yourself Out of Business
Everyday your rivals try to offer something better that will attract more customers to their services or products. Everyday you try to hold them off. You hope your offerings are better, but that can only last so long. Eventually competitors can find a way to surpass your current offerings unless you innovate and further raise the challenges they must overcome.
by Peter Duncan

How to Stretch Time – 24 Hours Is Enough!
Balancing heavy and demanding workload with the demands of a family. This is a question that, for a large sector of society is a serious matter.
by Robyn Pearce

How to Think Strategically About Your Business
At least once a year, most business owners, entrepreneurs, and professionals begin procrastinating about doing their annual planning. Why is this such a daunting task? For many, it’s because most of us imagine annual planning as a huge, time-consuming and difficult chore. What if it was easy and quick?
by Gary Lockwood

How to Win Global Customers and Influence Them to Buy Again
The relationship between your company and your overseas customer shouldn’t end when a sale is made. If anything, it should be just the start of a long relationship that requires more of your attention. The “care and feeding” of you’re your customers will determine if they keep coming back for more.
by Laurel Delaney

Integrating Culture with your Strategy
This article discusses the role that company culture plays in increasing employee productivity, streamlining work processes and growing revenues.
by Mary Coolican and Jeannette Jackson

Is Your Team Suffering from FWTS?
How we view the world influences our performance. Some perspectives stand in the way of breakthrough performance. Minor shifts in perspective can transform how people play the game!
by  Mark Rosenberger

Leveraging The Power in Diverse Communication Styles
Diverse communication styles can present rich opportunities, yet too often people misunderstand one another. The authors offer a five-factor model from their new book which can help leverage cultural differences for maximum productivity and relational satisfaction.
by Basma Ibrahim, Barbara Kappler Mikk & Dianne Hofner Saphiere

Making Your Dreams Come True
Without dreams and vision, companies and countries fail,and without our personal dreams, hopes and aspirations, life can become meaningless.
by Marcia Wieder

Managing a Downturn
After the collapse of communism, a new era began, which for the first time, following the crash of 1929 the two awesome words have appeared deflation and depression. Not withstanding whether or not deflation and depression are looming ahead the current situation will test most every company to its extreme limits.
by Albert Humphrey

Overcoming The “Low Revenue, High Overwhelm, Never Enough Time” Trap
Learn to turn the business you love into a financially successful enterprise by focusing on becoming the best business owner you can.
by Melanie Benson Strick

Six Breakthrough Strategies for Your Business
While business people generally expect they will take more time off and worry less about money as their business grows, they currently work long hours, spend little time with family and suffer from dangerously high levels of stress. Successful business people “break through” existing boundaries and move their business and their lives to a higher level. This article reveals six Breakthrough Strategies to achieve a quantum leap – extraordinary breakthroughs – in your business and personal life.
by Gary Lockwood

Sparking Growth Systematically
How to turn innovation, often viewed as a haphazard occurrence, into a discipline. How will you drive growth in your company now that all the bubbles have burst?
by Robert Tucker

Stepping Up Sales Results
The close isn’t the end of the sales process. It’s only a beginning — the beginning of a new phase of that process.
by Brent Filson

Strategic Visioning
Looks at what is involved in creating a meaningful vision of the future.
by Helene Mazur

Strategy Without Tactics is Futile
From time to time there seems to be a flurry of studies and surveys on effective communication in the workplace. But are they worth the paper they are written on?
by Helen Wilkie

Strategy, Risk, and the Way Forward
Dr Frankel examines the value of taking risks and moving forward into the unknown.
by Dr Marc Frankel

Supercharged Publicity – 21st Century Public Relations Tools
One company takes public relations to the next level.
by Bruce Prokopets

Tea and the Secrets of Staff Retention
Staff retention a concern? Consider this scenario. Imagine you’re a front-line employee working at a mundane job. It’s so boring you simply go through the motions. You’re on autopilot, counting the hours and minutes until your shift is over and you can go home and do something you enjoy. Or you stick with the job only until something that’s more interesting or pays more comes along. Then you’re gone. In that dismal scenario, managers resign themselves to the belief that there’s always going to be high front-line turnover. They don’t bother training employees because they’re just going to quit anyway. Continuing with that line of thinking, these managers and supervisors assume that the only thing that’s going to motivate employees to stick around is to pay them more. Unfortunately, customers dealing with bored employees feel absolutely no loyalty to the company. Consequently, revenues are down and wages keep costs high. Not exactly a formula for success.
by Jeff Mowatt

Technostrategies
Technology is driving business change. The question is, will you be behind the wheel or languishing in the back seat? A key strategy that I personally use and have been sharing with the world for over fifteen years is: “Don’t compete! Change the rules with honesty and integrity.”
by Daniel Burrus

The 6 P’s of Personal Marketing
If you want to be more successful in your small business you need to know the six “P’s” of personal marketing. Brand your small business brilliance with the powerful concepts of personal marketing.
by Robert Moment

The Fundamental Partnerships of Success
Every successful person understands that they can not succeed by themselves. Success is always based on effective partnerships.
by Philip Humbert

The Next Great Branding War
Branding wars are fun. Think Coke-Pepsi, FedEx-UPS, Apple-Microsoft, even Wreden-Trout. Now, another great branding war is about to break out.
by Nick Wreden

The Power of Intention
By setting an intention, you make it clear to yourself and others, just what you plan to do. Set an intention to redefine what it means to be serious about your dreams.
by Marcia Wieder

The Pre-emptive Turnaround
A unique process through which a CEO can evoke a surge in profits and competitiveness while re-energizing the organization and its management.
by Tom FitzGerald

The Top Seven Strategies for Website Success
Whether you’re concerned with business-to-business, or business to consumer, whether your organization is large or small, commercial or nonprofit, these are some fundamental questions around your Website and technology strategy that should be addressed.
by Philippa Gamse

The Unrealized Potential of the New Economy
Much has been written about “New Economy” businesses versus “Old Economy” businesses. And with the demise of dot.com mania, many are writing off the late 1990’s as just the latest era of Wall Street excess. The question now being asked is — was there, and is there any sustainable “New Economy” business model?
by John Carlson

Three Ways to Talk so Clients Listen
If you want to turn more prospects into paying clients listen more and talk less. In any given business situation your sales success is determined by answering your customer main motivation, “What’s in it for me?”
by Robert Moment

Top-Eight Marketing & Sales Strategies
If you don’t stand out from the competition you may find yourself stood up by your customers. Now more than ever you have to focus, improve, and possibly even change what you do to attain, retain, and maintain customers.
by Gregory Smith

VIA Vision Into Action
How do you ensure the conversion of strategy into action?
by Alan Ward

Vision and Meaning: A Foundation for Excellence
Vision, a compelling view of a future yet to be, creates meaning and purpose which catapults both individuals and organizations to high levels of achievement.
by Center for Organizational and Personal Excellence

Where Do You Go From Here?
Organizations must value the past, take care of the present but prepare for the future in order to break the cycle of allowing short-term gains to undermine future stability. To do so, leaders must consider six critical strategies for future success.
by Karen Hosey

Who’s Directing Your Life?
While aspects of you encourage, “Go for your dreams,” simultaneously other parts threaten, “Don’t you dare.” A cast of characters lives inside of you and at different times you may receive conflicting or contradictory messages. If you are want to be happy, successful, and fulfilled, consider putting your “dreamer” in the director’s chair.
by Marcia Wieder

With Talent Scarce, Companies Need To Expand Succession Planning To Include External Candidates
Most U.S. companies do not have an adequate pool of internal candidates to replace employees slated to be promoted to the next management level, including the most senior executives, according to Salveson Stetson Group, a full-service retained executive search firm.
by Salveson Stetson Group